Who Gets Schizophrenia - 616 Words

Schizophrenia doesnt play favorites. This brain illness doesnt discriminate by age, gender, culture or geographic location. It isnt caused by smoking, drinking alcohol or drug abuse. Although, these negative behaviors affect our health, they don’t determine who gets Schizophrenia. Excepting perhaps gluten, Schizophrenia doesnt seem to care what we eat. In many ways, Schizophrenia is a coping disease. Despite countless clinical trials and research studies, the root cause remains unknown. Nobody knows how to cure this chronic psychosis. Antipsychotics are the only line of medication proven to treat symptoms. Anyone who gets Schizophrenia must learn to cope with the disease itself as well as harmful side-effects from antipsychotic drugs. What Role do Risk Factors Play in who Gets Schizophrenia? Scientists believe genetics can pose the greater risk for getting Schizophrenia. Here are a few risk factors: †¢ Males between 15-24 years of age †¢ Females between 25-34 years of age †¢ Experienced a medical problem during birthing process †¢ Close relative developed Schizophrenia †¢ Identical twin contracted disease †¢ One or both parents has Schizophrenia Age and Gender It does not discriminate by gender - although men seem predisposed to demonstrate symptoms earlier than women. Key symptoms such as delusions and hallucinations appear to manifest somewhere between ages 16-30. It looks like 45 is the magic cut-off age, since older people rarely get Schizophrenia. ChildrenShow MoreRelatedDisorganized Schizophrenia and Methodist Unity Point752 Words   |  4 Pagesï » ¿Megan Noll COMM 110 Informative Paper SCHIZOPHRENIA Schizophrenia affects approximately 2.5 million Americans and more than 24 million people worldwide (Janssen). Schizophrenia is a brain disorder that is very difficult to live with. Schizophrenia has strong hereditary component (Smith, Segal). People with schizophrenia hear voices, lose touch with reality, can’t think clearly, function, see things or hear things that are not really there, and can’t distinguish what is real and what is unreal(SmithRead MoreSchizophrenia, Perception, And Behavior1712 Words   |  7 Pagesof uncertainty, the feeling that someone is always out to get you, a feeling much deeper than paranoia. It is all much deeper that just a feeling, the feeling you feel is very real in your mind and eyes but it is all only something you can see. Things you once loved to eat before now taste strange and you feel as though someone may be tainting your food to make it taste this way. These are all common symptoms of Schizophrenia, schizophrenia is a severe psychological disorder characterized by disorganizationRead MoreSchizophreni A Common And Serious Disorder Essay1645 Words   |  7 PagesSchizophrenia is one of the most common and serious disorder in the United States. In their 2002 publication, â€Å"Violence and schizophrenia: examining the evidence,† Elizabeth Wals h, Alec Buchanan and Thomas Fahy discuss that, â€Å"In the United States alone there are a minimum of two million schizophrenics.† Though schizophrenia is a widely known disorder that has been common in the United States since the late 1880s, its causes are not yet fully known. Schizophrenia not only affects the patient; itRead MoreThe Frightening Trauma Of Schizophrenia1288 Words   |  6 PagesThe Terrifying Trauma of Schizophrenia Elyn Saks, expert in mental illness, once said, â€Å"The schizophrenic mind is not much split as shattered. I like to say schizophrenia is like a walking nightmare† (Saks). Being affected by schizophrenia is not just a walk in the park; it damages and then destroys the victim’s ability to think. One can define schizophrenia as an illness that affects and damages a human’s brain. Schizophrenia affects victims in many different ways: mentally, physically, and sociallyRead MoreEssay about Genetics and Schizophrenia1632 Words   |  7 Pagesdiscuss whether schizophrenia is genetically inherited disorder. There will be an understanding to what schizophrenia is with a brief description in the introduction. This essay will also talk about weather schizophrenia is genetically inherited or weather it is a biological (Inherited) disorder. It will also include weather schizophrenia is cause by other factors such as social factors, environmental, pre natal, childhood and neurobiology. The essay will also state weather schizophrenia is caused byRead MoreSchizophrenia And Its Effects On Mental Health959 Words   |  4 Pages Schizophrenia is the disorder that most closely corresponds to popular concepts of insanity, madness, or lunacy (Nevid, 2006). Nevid (2006) also states that schizophrenia comes from Greek roots meaning â€Å"split brain†. There are quite a few people in the United States that have schizophrenia. According to the National Institute of Mental Health approximately 2.4 million American adults or about 1.1 percent of the population age eighteen and older in a given year have schizophrenia (2013). SchizophreniaRead MoreSymptoms And Symptoms Of Schizophrenia1153 Words   |  5 Pages 1 / 3 Cindy Tien 3-18-15 Per.6 Schizophrenia What is Schizophrenia? Can you imagine living day by day having to hear and see things that nobody else could? You feel alone, lost and different amongst other normal people. Believe it or not, approximately twenty five million people in America have been impacted by this disease called schizophrenia. What is schizophrenia? Schizophrenia is mental disorder distinguished by disturbances within thought patterns, attention, and emotions. UnfortunatelyRead MoreSymptoms And Treatment Of Schizophrenia1058 Words   |  5 PagesSchizophrenia is defined as â€Å"a brain disorder that affects the way a person behaves, thinks, and sees the world.†(Melinda Smith, Jeanne Segal). Schizophrenia is treatable but incurable, and is present in one percent of the general population. Some people with schizophrenia can function normally without the help of medicines, while others must rely on medications. The disorder can also get so severe that an individual may need to be hospitalized or worse. The measures neede d to treat schizophreniaRead More Schizophrenia Essay1139 Words   |  5 PagesSchizophrenia Schizophrenia is a serious brain disorder. It is a disease that makes it difficult for a person to tell the difference between real and unreal experiences, to think logically, to have normal emotional responses to other, and to behave normally in social situations. People with schizophrenia may also have difficulty in remembering, talking, and behaving appropriately. Schizophrenia is one of the most common mental illnesses. About 1% of the world population hasRead MoreJohn Forbes Nash, Jr.1739 Words   |  7 PagesIntroduction: John Forbes Nash, Jr. is a famous mathematician who won the 1994 Nobel Memorial Prize in Economic Sciences. In 1959, while he was teaching at Massachusetts Institute of Technology (MIT), he displayed some symptoms of Paranoid Schizophrenia. He suffered from hallucinations and delusions. Once he said that he has encrypted messages from outer space. People thought it was a joke, but they didn t know that he was suffering from Schizophrenia. After his illness, he resigned from MIT and went to

Catcher in the Rye Comparison - 1155 Words

â€Å"The Catcher in the Rye and The Five Levels of Maslow’s Hierarchy of Needs† In the article â€Å"The Five levels of Maslow s hierarchy of needs† by Abraham Maslow explains the basic needs that a person wants to achieve during his or her lifetime. Cherry states that there are 5 basic needs a person wants to achieve, which are physiological, security, social, esteem, and self actualization being the highest of these needs. The needs go up as a pyramid and the higher you go the longer and harder the needs are to full fill. Then higher needs become more important than the needs below it. Maslow also explains in the article how the needs will not necessarily appear in the same order depending on the type of person. In the book â€Å"Catcher in†¦show more content†¦He tries to protect the children’s innocence because when he saw the â€Å"fuck you† on the wall he got really mad because Holden doesn t want the children to see it since he feels that their innocence will go away too soon(204). Holden feels that after a person loses their innocence, problems similar to his will start to appear. Holden doesn’t want the children to lose their innocence and become like him. He doesn t want them to grow up and see life as something bad and realize how the world is, not happy and just surrounded by a bunch of phonies. Another time that Holden cares about other people is when Stradlater is on a date with Jane the girl that Holden feels lover for her. Stradlater didn’t know how her name was pronounced and Holden said he was a moron(100) Holden wanted to protect Jane from getting hurt by Stradlater. Holden didn t want to see her suffer since he really cares about her and he didn t want just anyone to play around with her feelings. Holden wanted to keep her away from the bad and to not suffer the way she did when she was in her house and started crying because of her dad. Holden wants her happy and will do anything to make it happen. Holden has achieved the need of self actualization and he demonstrates it through his actions throughout the book. In conclusion, Holden is the character that fits well with the article writing by Kendra Cherry. Where his behavior is impacted by the missingShow MoreRelatedComparison and Contrast of a Separate Peace and Catcher in the Rye1515 Words   |  7 PagesComparison and Contrast Essay A Separate Peace and The Catcher in the Rye The coming of age novels, The Catcher in the Rye, written by J.D. Salinger, and A Separate Peace, written by John Knowles, both interpret the lives of adolescent boys journeying through their conflicts and inner confusion to reach the level of maturity. Salinger and Knowles both discern the literal ways a typical teenager grows up with the help of literary elements such as plot, setting, character development, conflictsRead MoreComparison Of King Lear And The Catcher In The Rye940 Words   |  4 PagesOne’s downfall may be caused by many factors, such as an individual’s traits. In The Catcher in the Rye, Holden’s cynical behaviour towards those around him causes him to see his classmates around him in a negative perspective. Similarly, in King Lear, King Lear’s attitude towards his honest daughter, Cordelia causes him to banish his most-loving and caring daughter away from England. Then, both protagonists are prompted to a punishment of physical humilia tion. Likewise, both protagonists are mentallyRead MoreComparison of the Protagonists in Juno and Catcher in the Rye691 Words   |  3 PagesThe main protagonists Juno and Holden of movie Juno and the book Catcher in the Rye, have main thing in common, they have not yet accepted the fact they play a role in society, communicating with the people around them, and with their families. Where they differ is in the problems they face. Junos main problem is that she becomes pregnant at a young age which is considered to be a life changing event by societal standards. The main source of Holden’s problems comes from result of the death of hisRead MoreComparison Of Holden Caaulfield And Catcher In The Rye1249 Words   |  5 PagesIn contrast, JD Salinger’s character Holden Caulfield, from The Catcher in the Rye, would be characterized as a spoiled rich kid because he does not meet the requirements of a Hemingway code hero. Though this character may seem to fit into the catego ry of â€Å"code hero† because of his moral code, in reality he is too frail and emotional, he has no desire to free himself from society’s constraints, and he has not endured through his struggles. Firstly, Holden is often overwhelmed by his emotions andRead MoreComparison/Contrast Essay For Catcher in the Rye and Stand by Me2920 Words   |  12 Pagescelebrate books and movies where the quality arises not exclusively from plot but also from the language and characters itself. The novel The Catcher in the Rye written by J.D. Salinger and the movie Stand by Me directed by Rob Reiner are examples of having uninteresting story line concepts but involving beautifully executed details. The Catcher in the Rye is about a teenager retelling the time when he spent three days in New York and Stand by Me is about a man retelling a story of when he and hisRead More A Comparison of Holden of Catcher in the Rye and Equality 7-251 of Anthem629 Words   |  3 Pages Catcher in the Rye and Anthem - A Comparison of Holden and Equality 7-251 nbsp; nbsp; Is it possible that two completely different authors could create two identical characters?nbsp; It seems so; J.D. Salingers Holden, from Catcher in the Rye, and Ayn Rands Equality 7-2521, in Anthem, appear to be one in the same person.nbsp;nbsp; To end the oppression they received for the span of their entire lives, both Holden and Equality run from their oppressors.nbsp; Most importantlyRead MoreEssay Comparison of the Social Network and the Catcher in the Rye1111 Words   |  5 PagesStudy – Comparative Texts Which techniques do J. D. Salinger and David Fincher use to explore the personal dilemmas of their protagonists, Holden Caulfield and Mark Zuckerberg, in The Catcher in the Rye and The Social Network? In David Fincher’s The Social Network and J. D. Salinger’s The Catcher in the Rye, a story of two young men, Holden Caulfield and Mark Zuckerberg face many difficulties and ultimately are very vulnerable souls. The dilemmas that Holden and Mark face are alienation, betrayalRead MoreGreat Gatsby in Comparison to Catcher in the Rye Essay1666 Words   |  7 PagesGreat Gatsby vs. Holden Caulfield The Great Gatsby written By F.Scott Fitzgerald is a novel about people, mainly Gatsby’s idea of the ‘American dream’ which can be compared easily to The Catcher in the Rye By J.D Salinger. Nick and Jay Gatsby are similar to Holden Caulfield. Nick is like Holden in the fact that they both share ideas of having expectations of people and hope, even though society constantly lets them down with multiple examples showing how people act in their natural state. GatsbyRead MoreEssay on Comparison Great Gatsby and Catcher in the Rye1331 Words   |  6 PagesThe Great Gatsby, Gatsby is a man who can be compared to Holden Caulfield from J.D Salinger’s Catcher in the Rye. Jay Gatsby and Holden Caulfield are both caught up in their unattainable dreams and first love and as a result struggle with an obsession of their past. It is a natural tendency for all men and women to dream but sometimes these dreams may be unattainable. In J.D Salinger’s Catcher in the Rye, Holden Caulfield has a desire to preserve the innocence of children and save them from adulthoodRead MoreComparison Of Depression In The Catcher In The Rye And The Bell Jar712 Words   |  3 PagesPlaths The Bell Jar and J.D. Salingers The Catcher in the Rye express two teenagers attempts to escape from repressive situations as well as the discoveries they make about humanity while ultimately discovering the insights they gain into themselves. Much too often, individuals, especially teenagers, are placed in situations where they are restrained from doing certain things or acting a certain way. Both Holden Caulfield from The Catcher in the Rye and Esther Greenwood in The Bell Jar demonstrate

Breadtalk Blue Ocean and Branding Strategy

Question: Discuss about the Breadtalk for Blue Ocean and Branding Strategy. Answer: Introduction: The Blue Ocean Strategy is basically a book written by W.Chan Kim and Renee Mauborgne about a decade ago. As per the eminent writers, an organization can become successful not by simply fighting the competition but by developing blue oceans of unconcealed market. As per the same this enables to disengage new demands thus not paying heed to the competition. Therefore the said strategy focuses upon the industries which are yet to be known to the public, unwary of any kind of competition wherein the demand is created and not fought over. The main gearing factor for this kind of the strategy is value innovation (Kim Mauborgne, 2005) Breadtalk is a bakery chain who adopted this strategy to create value by innovation. The chain adopted this strategy and made bread- a staple food items an attractive one. It opened stores which had a layout of a boutique, the offers it made to its customers were very innovative and different and the food items names it mentioned was very attractive as well. The first concept of making transparent kitchens also attracted the customers who would easily view the making and baking of the breads they ordered. Thus the owner of Breadtalk, instead of fighting the competition created a blue ocean which comprised of such customers who considered bread to be a boring breakfast. Bakery is one such business which is full of competitors and fighting the same is not an easy task especially with established brands, hence Breadtalk amongst all these thought of creating its own value rather than offering the same products which all are offering. It concentrated upon areas which other bakeries did not due to the lack of interest of the customers. As the market demand was slowing down last year, the company thus increased the involvement of its customers via a digital platform. Thus the kitchens are linked to the screens installed in the stores which would enable the customers to know when they would get their orders. Thus creates a very different experience of shopping for the customers rather than the same boring process adopted by majority outlets. Along with the same it helps to connect the sales with the procurement of raw materials to the management of stock and the need of the staff. Thus the blue ocean strategy has enabled Breadtalk to develop interest among st those customers who found bread and such bakery items boredom. Due to the same it has been able to increase its sales leaps and bounds as it attracted those also who are interested in cooking and baking as well (Manjur, 2012). Therefore instead of thriving upon minimal profit margins, the said strategy opened room for a higher profitability and sales revenue for the company on a year on year basis. The revenue increased by 70% in the last five years which is a rarity experienced by other companies in the said industry and that too mainly in the bakery segment. Branding Strategy of Breadtalk The branding strategy adopted by Breadtalk was another reason for its success in such a short duration. The companys mode of branding i.e. through innovation so as to keep the customers afresh has made it clear to the customers that the products that Breadtalk offers has more value imbibed. Further to this the branding strategy pronounced by Scott M. Davis is very relevant to Breadtalks strategy of branding. The company has given importance on capitalising its brands which can be analysed using the eleven steps proposed by Davis , categorized under four phases (Davis 2001). The details with regards to Breadtalk are enumerated below. Developing a Brand Vision: The Company has a very distinct vision of setting its foothold as the most trendy lifestyle bakery brand. It not only educated its employees about the vision and mission of the company but also made them aware of the fact that its main focus would be on satisfying the requirements of the customers with full vigour and passion. Lastly it has been serving the society from more than a decade now and has unstoppably been delivering newer and most distinct dishes. Determining a Brand Image: The Company did not restrict itself only to Singapore and soon it expanded to various other countries in Asia. The most striking of it was that the owner himself was actively involved while expanding in new countries such as China. This helped to ensure sustainability of the brands in newer countries as well. Further Breadtalks concept of a see through kitchen enhanced its sales and brand value as the customers would be able to see the making and baking of breads. Lastly the target audience were those who were not interested in having bread as their breakfast menu (Singapore Management University. 2016). The Company took the risk of providing them exciting and interesting dishes made of bread in front of them which also helped in the determination of a strong brand image. Developing Brand Asset Management Strategy: The strategy adopted by Breadtalk was to provide newer products every six months as per the needs of the customers. Further it has set up concept stores to suit generations, thus bridging the gap between generations and developing a concept of offering something for every generation. The stores are being set up as per the attraction and the desires of the customers of the various countries. Such as Singapore does not prefer sit and drink cafes but China does, hence establishment of stores have been done accordingly. Thus it has been maintaining the fashion trends country wise. It does not prefer competing with the mass confectioners but believes in competing with itself thus setting a benchmark of its own every time. Measuring Brand Asset Management Culture: The brand culture developed within the organization is very stark wherein the employees feel proud to be associated with the Company. The Company believes in investing in the human capital thus knows the importance of good workers. Further to this setting up of a Breadtalk Group Academy which trains people for baking has enabled the Company to attract the best talents even during periods of stress. The connection of the internal kitchen with the external customers also provides an environment of motivation and dedication amongst the employees (Singapore Business Review- Centre for Management Practice. 2016). Thus Breadtalks main aim is to serve those customers who are not too interested in having breads because of the same old preparations. Variety and innovation is the key to the success of Breadtalk. Thus its main motto to stand out from the crowd and competing with oneself rather than the competitors outside has enabled it to win the hearts of many customers. References: Davis, S.M. (2001). Brand Asset Management. Concentrated Knowledge for the Busy Executive. 22(3). Kim, W.C., Mauborgne, R (2005). Blue Ocean Strategy, Boston, MA: Harvard University Press. Manjur, R. (2012). Breadtalk Outlines Growth Plans. Retrieved from https://www.marketing-interactive.com/breadtalk-outlines-growth-plans/ Singapore Management University. (2016). Breadtalk: Managing An Expanding Brand Portfolio. Retrieved from https://www.smu.edu.sg/perspectives/2016/03/30/breadtalk-managing-expanding-brand-portfolio Singapore Business Review- Centre for Management Practice. (2016). Breadtalk : Continuous Innovation to Keep Brand Fresh. Retrieved from https://sbr.com.sg/food-beverage/commentary/breadtalk-conti

Performance Management in McDonalds

Abstract McDonald’s uses employees to create a good picture in the minds of employees, stakeholders, and external customers. This is because they determine the profitability and financial stability of the organization. The organization cannot operate without their support and commitment. The employers have to sustain and monitor the image created in the minds of employees, shareholders, and customers to ensure profitability that arises from building of true commitment, self-actualization, pride, and belongingness in true spirit and words.Advertising We will write a custom essay sample on Performance Management in McDonald’s specifically for you for only $16.05 $11/page Learn More This paper utilized the use of quantitative research methods that involved the use of quantitative data to justify the objectives of the study. The quantitative data about the company was obtained from secondary sources of the company and included the companyâ€⠄¢s financial data that were obtained from newspapers, reports, magazines, books and journal articles among others. The targeted population was the entire of McDonalds. The collected data was chosen through convenient sampling technique that proved vital in this report as compared to other sampling methods like stratified sampling. The collected data was analyzed both quantitatively and qualitatively. Qualitative analysis involved descriptive statistics and explanations on the company’s performance regarding its products. Quantitative analysis involved use of statistics to justify the performance of the firm. The overall outcome pointed out that the introduction of McJobs affected the image of McDonald’s as the term associated with low paying jobs, low prestige, job with no future, and low benefits in the retail or service sector. McDonald’s had to take action immediately to prevent bad image. Introducing Kroc McDonald’s founded McDonald’s in 1955. McDonald’s is one the largest chains of fast food in the world offering the world’s favorite foods that include Big Mac, French Fries, Chicken McNuggets, Quarter Pounder, and Egg McMuffin. Its headquarters are at Oak Brook in Illinois. The restaurant chain has approximately 31,967 restaurants in 118 countries. The business serves more than 58 million customers globally recording about the United States $ 23.5 billion (Gould, 2010). McDonald’s offers flexible schedules to help employees balance work and personal life. The business offers training and development programs to create opportunities for employees to acquire promotions and develop their careers (Qumer, 2009). According to Punjaisri, Wilson and Evanschitzky (2008), the fast food retail stores and restaurants is associated with low paying jobs from the 1980s. Due to this, the term ‘McJobs’ was introduced meaning low benefit, low prestige, and no future job in the service sector. The term â €˜McJobs’ targeted McDonalds because regulations on employees were strict and required semi-skilled workers.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The popularity of the term led to its introduction in the Oxford English Dictionary (OED) in 2001 and Merriam Webster Collegiate Dictionary in 2003. McDonald’s needed to acquire talented employees to improve performance but could not attract them because of bad perception on employee branding. McDonald’s had to redefine the term to remain relevant in the image and reputation of employee brand in 2000. This was important because employees are the greatest assets of the company (Qumer, 2009). Redefining McJobs McJobs had become a term referring to no growth of opportunities and low paying jobs. The publishing of the term McJobs in the dictionaries stimulated the need for McDonald’s to redefine its image thro ugh concentration on branding of employees. Employee branding is the retention and engagement of employees in the activities of an organization. The management of McDonald’s chose employer branding because it is a powerful tool of creating good image and reputation to both the employees and the public (Qumer, 2009). Employee branding represent core values of the organization in systems, attitudes, culture, and customer relationship. A strong brand of employees can paint a good picture in the minds of employees thereby influencing them to change the perception they had on the organization and association with McJobs. McDonalds has held organized campaigns in the strategy of employee branding over time to display the benefits and experience working at the restaurant. There have a series of advertising campaigns to change the perception on McJobs (Gould, 2010). â€Å"My First Job† Campaign McDonald’s launched a campaign on the television in 2005 to promote the impo rtance of McJobs and to create a strong image on the employer brand. This campaign was geared at convincing the public that working at McDonald’s was the best choice for employees with the need to develop their careers and experience. Leo Burnett Worldwide, Inc. organized and planned the commercial advertisement communicating the message of McDonald’s as a global employer. The advertisement engaged celebrities such as Carl Lewis the Olympic gold medalist and the singer, Macy Gray (Qumer, 2009). In total, 15 people featured in the advertisement as crewmembers of McDonald’s. The advertisement described them to have gained experience and background of their career at McDonald’s. The advertisement also covered the promotional activities of the organization in rewarding talented employees, such as from a regular restaurant employee to a Chief Executive Officer (CEO). McDonald’s conducted a survey on the employee satisfaction with the treatment at their workplaces to show the organization’s concern on the welfare of its employees (Gould, 2010).Advertising We will write a custom essay sample on Performance Management in McDonald’s specifically for you for only $16.05 $11/page Learn More McDonald’s People Project Cawley Nea/TBWA became responsible for changing the negative perception of the public and employees on McDonald’s in Ireland. The project addressed issues on employee morale through providing flexible schedules, training, and career development for its employees. The project was to change the negative perception about employers at McDonald’s. The project was to redefine the position of McDonald’s employers at their real brand image. The project involved strategic analysis on the employees and the public perceptions on the McDonald’s employers and the key decision makers. The public targeted mostly on the teenagers with part time jobs and their par ents and the employees comprised of the crewmembers and the store managers (Gould, 2010). The team carrying out the project worked closely with the departments of human resource and marketing to gather the required information on the project. The insights gained from the project would help develop and implement the employer brand. McDonald’s used the theory of ‘hierarchy of needs’ to understand the employee expectations from the employer. Abraham Maslow developed this theory to describe the pattern in which humans’ motivations passes. The theory focuses on motivation and personality. McDonald’s wanted to identify the needs that are unsatisfied in the organization to satisfy them. McDonald’s collected opinions from crewmembers, store managers, teenagers on part time jobs in the organization and their parents, and other important influencers in the organization (Qumer, 2009). (Source: Hierarchy of Needs: First Time Employment, Qumer, 2009) The project made some changes with the launch of the ‘McPassport’ campaign. This campaign communicated on the need for employees to realize that the training, skills, and experience derived from McDonald has the potential of developing their careers to qualify them to work beyond their country borders (Rosethorn, 2009).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The employees had the opportunity of working anywhere in the world. Other activities of the McDonald’s People Project were to introduce a new identity and logo that represented the diversity of culture and experience created at McDonald’s and change of employee uniforms to casual T-shirts to improve their experience at their workplaces. The project extended to Australia, the United Kingdom, and France. The project won the HR Excellence Awards 2007 for successfully changing the brand image of employers at McDonald’s (Lindsay, 2005). â€Å"Not Bad for a McJob† Campaign This was a poster campaign on the ‘McJob’ label highlighting the positive practices of the business and the advantages of working at McDonald’s in 2006. Approximately 1225 restaurants of McDonald’s in Britain adopted the slogan ‘not bad for a McJob’ in the poster campaign. There were 18 different poster adverts created to conduct the campaign (Gould, 20 10). The posters illustrated the good working conditions at McDonald’s, promotion, pay, and health benefits available at McDonald’s. These posters were to contradict the bad perception created on the McJobs to make them appear beneficial to the people that seek for them. The issues addressed involved the discounts, respect, flexibility, packages, benefits, value and opportunities that McDonald’s offered to its employees. The poster adverts created awareness and communicated about the company’s efforts to create the best working environment for its employees (Mandhanya Shah, 2010). Outcomes in Achieving McDonald’s Talent Management Strategy The strategy of employee branding provided McDonald’s with a competitive advantage. The company attracted the interest and attention of influential people, such as the members of parliament in Britain and company directors leading to its consideration by the OED in 2007. Employee branding created better h uman capital practices, attracted, and maintained talented employees in the organization. McDonald’s attracted potential applicants, such as bankers, accountants, and architects in 2009 (Bhattacharyya, 2010). The strategy was successful in portraying the image real to the organization and that the organization wants to portray to the target audience through organizing a variety of campaign and advertising programs. These strategies were effective because the company managed to gain support of influential people and the public (Punjaisri Wilson, 2011). Although OED insist that the meaning of McJobs is still right, McDonald’s continue to make success in attracting and maintaining talented employees. Fairhurst, a manager at McDonald’s confirmed that employees have reduced the turn over level. The low absenteeism and improved retention of employees is a good sign of increase in the satisfaction of employees on the employers of McDonald’s (Wilden, Gudergan L ings, 2010). Sustainability of the Employee Branding Strategy Steps McDonalds faces a huge challenge changing people’s perception and the real employee experiences at the company (Bhattacharyya, 2009). McDonald’s has the task of holding workshops to communicate on the employment experience, threats and culture of its employees and offer objectives that challenge the people’s perception about McJobs. McDonald’s has to ensure that the positions of entry level offer realistic salaries, personal development opportunities, and good working conditions to prove that the organization is consistent and ready to satisfy the needs of its employees. McDonald’s sustainability of the steps depends on the period the organization will take to provide skills and self-confidence to its employees that lasts a lifetime (Moizer Towler, 2007). McDonald’s needs to access the gap created between the internal reality and external perception of work and work towards redefining the term ‘McJob’. The company can decide to offer quality jobs, career progression opportunities, and new learning and development programs to boost its employee brand. The company is aware that it will take time before it changes the external perception, but it is willing to take the risk in the long term (Andrikopoulos Koronis, 2007). Potential Risks of Employee Branding The strategy was successful in convincing some of the members of the public and employees that McDonald’s is a suitable working area for talented employees. The problems arises because the OED dictionary failed to consider this attempts and successes of the business in creating strong image of its employees making the strategy less sustainable. This would mean that McDonald’s would have to put more efforts into the strategy leading to additional costs on the operations of the business (Price, 2011). Some observers felt that the strategy was a tactic by McDonald’s to p romote the brand and not the employee brand. They argue that McDonald’s wanted to gain free publicity. The people also said that the dictionary meaning was less relevant in the image of the company and what was important was the price and quality of products that the organization offers to customers. McDonald’s should have confidence in the product and services they provide that depict its offer of good jobs in the organization (Raj Jyothi, 2011). Conclusion and Recommendations Good image was important to attract and maintain talented employees in the workplace to create competitive advantage in McDonalds. The steps taken by the organization to redefine McJobs was very important in sustaining the long-term operations of the business. The employer branding initiatives were effective in communicating to the external audience because it changed the perception of some of the great influencers in the society like parents, teenagers, and members of the parliament. They incl uded creation of career sites, advertising campaigns, projecting opinion of employees, and promotions. The initiatives targeted on changing the perception of people on McJobs by convincing them that working at McDonalds had benefits. The company had to focus on employee satisfaction and present a good image of its employers. McDonald’s should make employee branding a lifetime strategy to ensure good image of the company in future, avoid additional costs on campaigns and promotions, and ensure attraction and maintenance of talented employees. References Andrikopoulos, A. Koronis, E. (2007). Reputation performance: a portfolio selection approach. International Journal of Business Performance Management, 9(4), 406-418. Bhattacharyya, D. (2009). Compensation management. New Delhi: Oxford University Press. Bhattacharyya, D. (2010). Human resource development. Mumbai: Himalaya Publishing. Gould, A. M. (2010). Working at McDonald’s: some redeeming features of McJobs. Work, E mployment Society, 24(4), 780-802. Lindsay, C. (2005). ‘McJobs’, ‘good jobs’ and skills: job-seekers’ attitudes to low-skilled service work. Human Resource Management Journal, 15(2), 50-65. Mandhanya, Y. Shah, M. (2010). Employer branding – a tool for talent management. Global Management Review, 4(2), 43-48. Moizer, J. D. Towler, M. (2007). Research and development resourcing when faced with fundamental market dynamics. International Journal of Business Performance Management, 9(4), 434-452. Price, A. (2011). Human resource management. New York, NY: Cengage Learning. Punjaisri, K. Wilson, A. (2011). Internal branding process: key mechanisms, outcomes and moderating factors. European Journal of Marketing, 45(9/10), 1521-1537. Punjaisri, K., Wilson, A. Evanschitzky, H. (2008). Exploring the influences of internal branding on employees’ brand promise delivery: implications for strengthening customer-brand relationships. Journal of Rel ationship Marketing, 7(4), 407-424. Qumer, S. (2009). Employee branding at McDonald’s: redefining McJobs. Mexico City: ICMR Center for Management Research. Raj, A. Jyothi, P. P. (2011). Internal branding: exploring the employee perspective. Journal of Economic Development, Management, IT, Finance Marketing, 3(2), 1-27. Rosethorn, H. (2009). The employer brand: keeping faith with the deal. New York, NY: Gower Publishing Limited. Wilden, R., Gudergan, S. Lings, I. (2010). Employer branding: strategic implications for staff recruitment. Journal of Marketing Management, 26(1/2), 56-73. This essay on Performance Management in McDonald’s was written and submitted by user Moderate Pheasant to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

First Amendment Rights essays

First Amendment Rights essays On June 21, 1788 Congress ratified the US constitution. This historic document contained the powers that congress would have under this democratic government. The first amendment specifically details several powers that would be excluded from this list. The first amendment states "Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances." In other words, this amendment gave any citizen of the United States the right to free speech, freedom to practice any religion they choose without fear of persecution, the right to freedom of the press, the right to peaceful assembly, and the right to petition for a change in government. No where in the constitution does it say these rights only apply outside institutions. Yet, in our society today many types of institutions dire ctly violate our first amendment rights without any penalty. One of the more obvious of these institutions are schools. Many of the schools are even funded by the government. In school, if a student utters anything that a teacher could perceive as being disrespectful, that student is subject to disciplinary action. While this seems well and good, it contains two major faults. First, it brings the teacher's judgment into play. This could allow a teacher to target certain students by holding them to different standards. The second fault is it violates the first amendment. This student, under the constitution, is allowed to express himself through his words, which is what he has done. His comments may not have even been directed toward the teacher. Yet, the school punishes him for this. The school has directly violated his constitutional rights. Another example are obscenities. While they are vulgar students still have a right to say them. Once...

Lee Valley Segmentation Essay Example

Lee Valley Segmentation Essay Example Lee Valley Segmentation Essay Lee Valley Segmentation Essay Background Lee Valley- - a family-owned concern which has been supplying clients of woodworking and horticulture tools since 1978. Their repute is based on three rules: 1. Customer satisfaction: Any merchandise may be returned within 3 months and no cost to the client ( for cargos within North America. they will return your return package station costs ) . 2. Integrity: Merchandise descriptions are matched with the product- - even if the merchandise is approximately made. they will give you accurate descriptions. 3. Treat the client like a friend. About one tierce of their entire gross revenues volume is in merchandises of their ain design. The huge bulk of these are Veritas ® trade name merchandises made by Veritas Tools Inc. . their fabrication arm. They have a research and development squad of 11 people and 130 more in fabrication. And. to reenforce the portion about listening to clients. they have a figure of clients gaining royalties on merchandises that they manufacture based on designs received from them ( Lee Valley ) . Aim Both woodworking and horticulture must hold a 2. 5 % addition in entire gross revenues in the following financial twelvemonth. To accomplish this end. direction has allocated a budget of $ 500. 000- exclusive of the cost of printing and get offing the catalogues. This budget is intended to fund the prospecting activities of both merchandise lines. Current Situation Analysis Since Lee Valley launched its e-Commerce site in 2000. cyberspace gross revenues have been an increasing per centum of entire gross revenues. When launched. the sitegenerated about 20 % of entire gross revenues. with phone gross revenues being 70 % and gross revenues from mail at 10 % . By 2010. Internet gross revenues have reached 70 % of entire gross revenues. which phone gross revenues at 25 % and mail at 5 % . [ movie ] Fig. 1. Percentage of entire orders generated by e-commerce from Lee Valley Tools Ltd. [ movie ] Fig. 2. Percentage of entire orders generated by e-commerce from Lee Valley Tools Ltd. Harmonizing to the pie charts illustrate above. Internet gross revenues have already dominated the entire gross revenues of Lee Valley since its e-Commerce site launched in 2000. About 70 % of the entire clients obtain their merchandises online in 2010 which means that new market cleavage and publicity which focal point on on-line shopping must be generated to suit the demands of bing clients every bit good as new clients. Customer Segmentation- - who the house will function Geographic Variables In positions of the database surveyed by Euromonitor International in 2012. Home and Garden reveals emerging markets and are turning in popularity. developed states remain. by far. the highest Spenders on horticulture merchandises. Higher degrees of urbanisation and incomes. combined with greater entree to a wider scope of goods and services in metropoliss. are cardinal factors underpinning demand. -All states with per family outgo higher than US $ 1. 000 have more than three quarters of their population. -Economic growing and urbanisation are the chief forces behind the growing in place and garden in developing states. Demographic Variables Harmonizing to the Gardening Market Research. the most popular lawn and garden activities included lawn attention ( 48 % of families ) . turning indoor houseplants ( 31 % of families ) . flower horticulture ( 30 % of families ) . and landscape gardening ( 27 % of families ) . The client profile indicated from Lee Valley shows that the norm gardening purchaser features are as follows: -Age: mean 47 -Gender: 65 % female -Income: mean household income $ 72. 017 -Education: 60 % have a college instruction -68 % are married -82 % are householders Psychographic Variables In general. horticulture partisans besides have their distinguishing life styles and personality traits. such as: -Environmental friendly -Family-oriented -Seeking freedom and relaxation -Living a simple and peaceable life -Retired. bask DIY and private clip -Focus on landscaping Behavioral Variables 1. User position Regular users are those who have their regular agenda for purchase in gardening. most of whom have their ain undertakings. Potential users are people who are meaning to entree to the market but still with different grounds of vacillation or lacking of stimulation. Ex-users are those who used to buy horticulture tools in the yesteryear or 2. Intensity of usage In the Pareto’s Law . 20 % of the clients are heavy users but the staying 80 % are merely light users. That indicates companies should emphasis on the most valuable group of clients who are come from the 20 % . It dosen’t intend the remainder parts are non-essential. Frenquency of order in footings of the clime where the clients live every bit good as the intent of purchase. 3. Innovativeness Since 2000. there has been a double-digit growing in the e-commerce sector ; statistics have shown that more than 80 % of regular online shoppers have used Internet to buy merchandises or services. while 50 % of the on-line population recorded to hold shopped online more than one time. Harmonizing to statistics from Invesp Blog. shoppers by age group is as follows: 18-30 old ages ( 54 % ) . 31-44 old ages ( 68 % ) . 45-54 old ages ( 64 % ) . 55-65 old ages ( 68 % ) . 66 old ages and up ( 48 % ) . Teenss and the immature coevals happen amusement and societal webs online. whereas older coevalss use the cyberspace as a tool for research. shopping and banking. Harmonizing to statistics researched in 2009. Generation X ( internet users ages 33-44 ) continues to take in on-line shopping. Fully 80 % of Generation X cyberspace users buy merchandises online. compared to teenage on-line users between ages of 18-32. the following second best. which constitute 71 % of online shopping sum. However. there is a diminution of cyberspace shopping between the ages 64-72. accounting to 56 % . and 47 % of online users between the age 73 and older. Global E-commerce gross revenues are turning by more than 19 % a twelvemonth and will be of about $ 1. 4 trillion by 2015. Lee Valley has a big Numberss of clients ( 70 % ) telling online. which illustrates that clients with these certain features are the cardinal portion of gardening market. Most people between 35 and 55 old ages have their ain house and garden. 68 % of them are married and they are more willing to populate a high quality of life with their households. They prefer to online shopping because it is more convenient and can salvage most of their clip every bit good as money. Equally far as I am concerned. I suggest Lee Valley to construct up collaborative relationships with transnational cyberspace corporations like eBay to widen their market size. At the same clip. cut the budget on publishing the catalogues and set it to societal media so as to pull more new clients. Meanwhile. trueness plan to go outing clients is besides indispensable. For case. garnering different suggestions from trueness clients and run into their particular demands will non merely increase the order frequence but besides better the client satisfaction. Plants Cited Datagraphics. Home and Garden. Urban Countries Spend the Most in Home and Garden. Euromonitor International. N. d. Web. 21 Sept. 2012. Khalid. How Big is E-commerce Industry. invesp Blog. Web. 21 Sept. 2012. Lee Valley. About Us. Lee Valley A ; Veritas. N. d. Web. 21 Sept. 2012. National Gardening Association. Garden Market Research. National Gardening Association. N. d. Web. 21 Sept. 2012. Pew Research Center. Generations Online in 2009. PewResearchCenter Publications. Pew Research Center. 2009. Web. 21 Sept. 2012.

Comparing and contrasting the Frye standard, [Frye vs. United States Term Paper

Comparing and contrasting the Frye standard, [Frye vs. United States (293 F. 1013 (DC Cir 1923)], with the Daubert standard [Daubert v. Merrell Dow Pharmaceuticals (509 U.S. 579 (1993) - Term Paper Example s called â€Å"Fyre in drag.† Problems have come up with this standard, due to the fact that it has led to eyebrows being raised regarding the vitality of the standard and on its flexibility to be able to adjust to different situations and fresh and new scientific matters, where "general" or "widespread" approval is not gathered. Conversely, whether fresh or new, supposedly scientific matters are issues of significance to the court have been quizzed. As a substitute to this standard, many law courts apply Rule 702 of the  Federal Rules of Evidence, as the basis for professional testimony and scientific evidence. In my essay I will provide an explanation of how courts view science and how that view has changed over the last century. I will make also make a prediction of future evidentiary issues for forensic evidence and explain whether forensic evidence in criminal investigations and trials will increase or decrease over the next two decades.   Jason Daubert and Eric Schuller were born with abnormal birth problems that relate to the physicality of the body. Both them together with their real parents had decided to take legal action against Merrell Dow Pharmaceuticals Inc, which is a branch of Dow Chemical Company, which is solely situated in some state court in the state of California in the United states of America, They believed that a specific drug in the name of Bendectin had caused the birth abnormalities. Merrell Dow thus transferred the case to federal court, and then made the move for Summary judgment owing to the fact that their legal committee submitted records indicating that no published scientific research and experimentation pointed out a connection between Bendectin and birth abnormalities. Daubert and Schuller, forwarded their professional evidence formulated by themselves which postulated that Bendectin might cause abnormalities resulting from the birth process. In the case in the year 1923, Frye vs united states, 293 F1013(D.C Cir 1923), the