Methods of marketing research Essay Example | Topics and Well Written Essays - 1000 words

Methods of marketing research - Essay Example This differentiate it from Quantitative Research in which a large group of respondents provide data that are statistically analyzed. Qualitative research methods are used primarily as a prelude to quantitative research. They are used to define a problem, generate hypotheses, identify determinants, and develop quantitative research designs. They are expensive and slow. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers. Quantitative research is an overall presentation of a research. It defines the problem, the research design and the method of data collection and most of all the data is interpreted using the various statistical tools like The data collected is interpreted and presented using charts, graphs and diagrams to be easily understood. The quantitative technique is more accurate because it involves a large number of sample compared to the qualitative technique. As qualitative technique is a proceeding event to the quantitative technique, it is used to define a problem, generate hypothesis identify determinants, and devel... They are expensive and slow. Because of the low number of respondents involved, these exploratory research methods cannot be used to generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers. Examples: include focus groups, in-depth interviews, and projective techniques. Why Quantitative is more important in marketing research Quantitative research is an overall presentation of a research. It defines the problem, the research design and the method of data collection and most of all the data is interpreted using the various statistical tools like Parametric tests of a single sample: t test, z test. Parametric tests of two independent samples: two-group t test, z test. Parametric tests of two independent samples: two-group t test, z test Nominal/ordinal level test of a single sample: chi-square, Kolmogorov-Smirnov one sample test, runs test, binomial test and many more The data collected is interpreted and presented using charts, graphs and diagrams to be easily understood. The quantitative technique is more accurate because it involves a large number of sample compared to the qualitative technique. As qualitative technique is a proceeding event to the quantitative technique, it is used to define a problem, generate hypothesis identify determinants, and develop quantitative research designs, and qualitative research design cannot be used to generalize the whole population as it involves a less number of respondents. Example : If pepsi wants to launch its soft drink in a country and the manager wants to research that whether his soft drink (pepsi) would be suitable and profitable to launch in that country, then

Response of chapter 2 of Inside Rikers Essay Example | Topics and Well Written Essays - 500 words

Response of chapter 2 of Inside Rikers - Essay Example Confinement may seem like the easiest way to control crime and punish offenders, but it is not entirely effective in reforming criminals. This chapter makes an interesting point that solitary confinement can be one of the most inhumane psychological punishments for criminals. Criminals are put in a prison inside a prison with almost all of their liberties controlled. It is a double-edged sword which, unfortunately, reinforces criminal behavior. Wynn stressed: â€Å"Solitary confinement itself can cause a very specific kind of psychiatric syndrome.† She is saying that solitary confinement should be considered as a strong independent variable for â€Å"random violence and self-mutilation, suicidal behavior...† She gives examples of how the CPSU breeds the most violent behaviors and thoughts among criminals which Captain talks about. Captain admits that isolation can turn criminals into worse personalities. He knows how unsafe it is, for instance, to have a normal life out side prison, knowing that any ex-convict might get back on COs. Through these examples, Wynn and the Captain make a good point on how detaching inmates from social contact and treating them like animals intensify their criminal attitudes and behaviors. Corrections officers are human beings too who are trapped in prison like inmates and they often suffer from the psychological and social effects of their jobs. William West, a former CO, said: â€Å"It’s the dirtiest, most thankless job in law enforcement† (Wynn). Wynn also cited a joke that accurately portrays the effects of this job on COs: â€Å"What’s the first three things you get when you become a CO?† The answer: ‘A car. A gun. A divorce.’† Harry, one of the COs, provides an example of a CO, the first man to be punished with death penalty. Harry has a calm attitude towards COs who turn into criminals themselves, as if he knows that such consequences of