Commercial In Similar Advertising Products †Myassignmenthelp.Com

Question: Discuss About The Commercial In Similar Advertising Products? Answer: Introducation The Paco Rabanne Invictus fragrance for men advertisement illustrates a strong, muscular and a tattooed man sending the message of an ideal man in the present society. The advert signifies that masculinity revolves around the strength of a man and his success with women. The image is likened to the perfume advertised thus giving it an upper hand similar to the position of the man in the picture. The image connotes to the audience a modern man with a fit body and preferably that of a model which remains adorable among many. The advertisement relates the perfect feeling of the ideal man and relates it to the fragrance product up for advertisement (Ruiz, 2015). The connotation deduced from the image tends to persuade men to consume the product with the superior feeling likened to that of the star in the image. The visual coding illustrates that the product is specially meant for men given the depiction of gender from the masculine image. The advertisement depicts superiority of the product in the illustration of what other commercial use in similar advertising products. On the other hand, text imagery can be deduced resulting from the bruised-like cheek which suggests the fact that the trophy victory came from determination and spirited fight to win the best. The image of the crown alludes to the fact that the product up for advertisement is an award-winning one whose value compares to no other (Hazotte Roy, 2016). Therefore, the advert serves its best purpose in marketing the product given that the character is a well-known sportsman admired by many. The fact that he is respected by many relates to the prowess and the ability to win a considerable number of consumers. On the other hand, the image is rhetorical in the way it depicts the women at a position lower than that of men. The image illustrates a man holding a trophy on one end and below two ladies hanging on. In a way, the information can be relayed to mean that by using the product up for advertisement, one can easily win the hearts of the beautiful angels holding on to the crown. In a way, a female audience may find the image rhetorical as it tends to encourage masculinity as higher compared to feminist as depicted in the order of occurrence in the picture (Barthes,1977). Plainly, a male audience would find it rhetoric to glorify and associate a tattooed person to the ideal man based on the stature of the sportsman advertising the product. Paco Rabanne, as a product in the market, remains glorified and advertised as superior compared to other products even those associated with women. The image displays the superiority of the product and asserts the fact that it can be used to lure women towards men due to the superior fragrance therein. As such, much glorification can be deduced from the image due to the visual codes present in the image ranging from the gender, age, model aspect, and the class of the individual. Las Meninas is one of the most famous paintings created by Velazquez towards the end of his artists career. The image represents an intimate moment in the times of the Spanish royal fraternity. Grizzle remakes Velazquezs painting makes use of visual codes to make his images more appealing and with a message that communicates with the viewers. In the image, there is the use of dress code where the type of dressing represents the present generation as opposed to the creation by Velazquez which indicated an old fashioned or the past century type of dressing code. All the participants in the first and the second image illustrate the differences, and thus meaning can be drawn from the case to represent the change in dressing code that has been reconstructed (Press,1999). The images differ in the way they display meaning based on the portrayal of people in the images. In the first picture, there is a mixed gender and age based on the image with the social class evident displaying that of an upper-class level. However, the second image displays a mixed gender with females dominating where the age is composed of young individuals. The messages can be seen through the images and the dressing embraced by the people (Jeffrey, 2008). Thus, the visual coding from the dressing to the looks assists in driving the interpretation of the images. At the same time, the reconstruction is observed in the manner in which nonverbal codes have been used speaks volume of the image. In the first image, the proximity between the people indicates a coherent family who does things together as opposed to the second creation (Arizpe Styles, 2004). The second image reconstructed uses proximity where people can be seen apart with some in separate rooms thus displaying the message of a far distance observed among the parties in the image. The first image is composed of a colored image which embraces less of special codes. In the reconstruction, the image appears in white and black which relay the aspect of realism in the image thus demonstrating the change in use of technical codes (McKee, 2003). Further, the image of the walls and the different rooms raise the possibility of denotation where the reader of the visual image is forced to assume that the people in the picture are in a house despite the fact that not all areas are shown as in the previous image (Arizpe Styles, 2004). At the same time, the transformation raises a different perception on the connotation of the images. The meaning of both images can be a arrived at through the cultural experiences from the side of the reader. In the first picture, there is the presence of a more coherent family synonymous with a royal family context with the second image transforming the same to a lesser consistent family where everyone is apart and trying to do their activities. Thus, there is a connotation element being observed in the second image which differs from the case in the first image (McKee, 2003). Lastly, the presence of technology is present in the latest reconstructed image as opposed to the last which is more of a renaissance painting improvement as compared to the digital media art where elements bring out more meaning and clarity. References Arizpe, E., Styles, M. (2004).Children reading pictures: Interpreting visual texts. routledge. Barthes, R. (1977). Rhetoric of the Image. Hazotte, C., Roy, M. (2016). Portrayals of men in advertising. Jeffrey, I. (2008). How to read a photograph.New York: Abrams. McKee, A. (2003).Textual analysis: A beginner's guide. Sage. Press, R. O. (1999). Art, common sense and photography Victor Burgin.Visual Culture: The Reader, 41. Ruiz, I. F. (2015). The Fragrance of a New Man? Masculinity and Fashion in Young Males Cologne Commercials.A Journal of Identity and Culture,3, 86-104. Sonka, M., Hlavac, V., Boyle, R. (2014).Image processing, analysis, and machine vision. Cengage Learning.